Monday, June 04, 2007
Open Sky has done just that
It looks like the Open Sky agreement between the US and EU has done just that, opened the skies. Sir Richard Branson has just announced that Virgin Atlantic plans to operate a pure business class airline from European centers across the Atlantic, click here. Opposed to Eos, Maxjet, and SilverJet this venture will have the backing of the Virgin group and they can certainly capitalize on that. The challenge is not to dilute the Virgin Atlantic offering out of the UK. The service level is already quite high near the nose of the aircraft, although I am excited to see what innovative ideas they conjure up for this venture.