Wednesday, May 30, 2007
What are airlines saying around the world?
A portion of my PhD studies is to question how airlines change their business models and why they are changing. A survey was sent out to every scheduled passenger airline in the world earning more than $5 in revenue. I got a response rate of 21%. The results were very interesting and show that airlines do indeed innovate their business models, but they are also heavily reliant upon imitation of their competitors, especially those in other groups. Below is a PowerPoint presentation of the results. Take a look at it if you want to learn how airlines create value for their customers, what activities they are changing and why, and who executives turn to for inspiration.