Wednesday, May 30, 2007

Fly for what?

Well, seems like spring is in the air since new airlines are popping up left and right. I don't know if they are rose buds or weeds, only time will tell. Here is another one, Fly for Beans. I wouldn't recommend investing in this venture either. I remember reading that JetBlue was struggling to come up with an appropriate name for their airline. The founder was favoring calling the airline IT, and had many creative ideas on how to capitalize on the name (one was luggage tags called schlep IT). Apparently someone stressed that such a name doesn't instill confidence among passengers. I would nominate this as another one of those company names. Do I even have to mention it, Fly for Beans is basing its business model on the low-cost theme.

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