Wednesday, May 30, 2007
A palette of colors
Apparently someone has conjured up a new airline, FlyPink, which is aimed at the female traveler who demands luxury, click here. This is unbelievable and I doubt the business plan is routed in reality. Short, weekend-based travel trips for girls being flown in pink planes, getting served pink champagne, and pampered in the departure lounge is the target market. I am doubtful that much research has been done into this scheme. Reminds of me BackPackerExpress, the attempt at low-cost, long-haul aimed at young backpackers. Needless to say, that airline never took to the skies either. If airlines that offer champagne in first class with global networks are struggling to earn a profit, while marketing themselves to both men and women, I doubt this airline can break the code to do so. I did stress that airlines need to find a niche to capitalize on to flatten out the descent into commoditization, but this is not what was meant.
Labels: airline business models